What an incredible day of unity, remembrance, and giving back to our heroes. 🌟 Walking in the spirit of resilience, we honored the brave first responders and military who sacrificed for our freedom.
🪙 The heartwarming highlight? The Tunnel to Towers Charity 5K Challenge Coins by Jack Daniel's! 🎗️ These coins, a symbol of support and gratitude, were shared among participants, creating a bond that goes beyond the finish line.
'It's always lovely and interesting when two of your clients converge for A great cause.' Says Challenge Design CEO Mary Harms.
Tunnel to Towers is a 9/11 charity based in New York, partnering with corporations and other charities nationwide. One such partnership is with Jack Daniels. Each year, we design a special coin to commemorate the 5K fundraising event.
Every participant in the Lynchburg, TN 5K gets a coin that commemorates both Tunnel to Towers and Jack Daniels. 'This is the coin that we designed for that event.
The outline of the coin was done just to add something special. Since the Tunnel to Tower and Jack Daniels logos are black and white, we wanted to add an element of Americana to the coin. We created this red white and blue mold just to add a little American Patriotism to the design. I think it turned out great. It's subtle, but it looks really cool.'
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2023 Collaboration
Challenge Design was honored to be commissioned to create another challenge coin celebrating the collaboration between the Jack Daniel’s Fire Brigade and the Tunnel to Towers Foundation in 2023. This project was a great way to express the shared values of service, sacrifice, and community that both organizations embody. The challenge coin captures the spirit of these two iconic institutions working together to honor and support first responders and their families.
The coin’s front side features the Jack Daniel’s Fire Brigade logo, raised against a textured silver background. This emblem, with its bold black outline, symbolizes the enduring commitment of the brigade to protecting the historic distillery and the Lynchburg community. It stands as a tribute to the firefighters who ensure safety in one of America’s most beloved brands, blending pride and heritage.
On the reverse side, the Tunnel to Towers logo is in front of a similarly textured background, with a contrasting black colorfill on the lower half. This design element, coupled with the raised black text "5K Run & Walk – Lynchburg TN September 2023," honors the annual event that brings together participants from across the country to support fallen heroes. The event's message of remembrance and unity is prominent in this design.
The coin’s outer border, includes red, white, and blue colors, again adding a patriotic touch, for strong connection to American values. This coin is meaningful and is made as a symbol of gratitude for those who have made the ultimate sacrifice in the line of duty. Challenge Design is proud to contribute to this cause.
2024 Collaboration
Creating a third collaboration challenge coin for the Jack Daniel’s and Tunnel to Towers event was very exciting. Who doesn't love a Threepeat. It’s an indicator of trust, quality, and satisfaction from the client’s perspective, and we're proud to have earned it!
This year, one side of the coin highlights the Jack Daniel’s Fire Brigade, featuring their logo in striking silver against a sleek black background. The simplicity of the design allows the Fire Brigade logo to truly shine, honoring the dedication of those who protect the distillery and its legacy.
On the reverse, the Tunnel to Towers logo is adorned in patriotic red, white, and blue, with a white firefighter’s uniform and the American flag proudly displayed. This side also features blue text for the foundation’s name, all set against a polished black backdrop. Raised silver text at the top reads “5K Run and Walk,” with the date and location, “September 7th, Lynchburg, Tennessee,” at the bottom, grounding the coin in its commemorative purpose. This coin is a meaningful tribute to the partnership between Jack Daniel’s and Tunnel to Towers, celebrating their shared dedication to honoring heroes and supporting their families.
👟 Have you ever walked for a cause close to your heart? Share your stories of hope and inspiration below. Let's keep the spirit of giving alive! 🤝❤️ #TunnelToTowers #CharityWalk #JackDanielsCares #ChallengeCoinsForACause
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