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Writer's pictureRenae

Inside Jack Daniels Charity Challenge Coin; a partnership with Walk to End Alzheimer's

Updated: Sep 13

Jack Daniels EndALZ Challenge Coin features moto 'Leading the fight to #EndALZ and the Walk to End ALZ logo along side four brightly colored flowers.  Features Jack Daniels No7 Logo
Jack Daniels EndALZ Challenge Coin

Walk to End Alzheimer's is a nationwide fundraising event organized by the Alzheimer's Association. Its primary goal is to raise awareness about Alzheimer's disease and generate funds for research, care, and support for those affected by the condition. Participants walk together in solidarity to honor those living with Alzheimer's, remember loved ones lost to the disease, and show support for caregivers. The event typically involves a designated walking route and various activities to engage participants and the community. Walk to End Alzheimer's plays a crucial role in advancing research efforts and providing vital resources for individuals and families impacted by Alzheimer's disease.


The Challenge Coin includes the slogan 'Leading to fight to #EndALZ' among four flowers in the colors of blue, purple, yellow and orange. Four rainbow flowers could be involved with Walk to End Alzheimer's to symbolize Unity, Diversity, Hope, and Celebration. The reverse side includes the iconic Jack Daniels No7 Logo.


Jack Daniel's partnership with Walk to End Alzheimer's demonstrates their commitment to supporting communities affected by Alzheimer's disease. Through this partnership, Jack Daniel's uses resources and promotional efforts to raise awareness and support for the cause. By aligning with Walk to End Alzheimer's, Jack Daniel's can leverage its brand recognition and influence to encourage participation and donations for Alzheimer's research, care, and support services. This partnership not only benefits the Alzheimer's Association but also allows Jack Daniel's to making a positive impact on a significant public health issue. Together, they work towards a common goal of advancing Alzheimer's research and providing assistance to those affected by the disease.


Click this link to learn about your local walk to end ALZ:


While Walk to End Alzheimer's is a significant event in which Jack Daniel's has participated to support Alzheimer's awareness and research, it's not the only Alzheimer's-related initiative they've been involved in. Jack Daniel's also participated in Barrels of Hope, a charitable initiative aimed at repurposing empty whiskey barrels to raise funds for various causes, including Alzheimer's research and support. These items were then auctioned off, with the proceeds going towards various charitable causes. The initiative aimed to support local communities and organizations in need by providing financial assistance through the funds raised from the auctioned items. Barrels of Hope not only showcased Jack Daniel's commitment to philanthropy but also highlighted their creativity in finding innovative ways to give back to society while incorporating elements of their brand heritage. Overall, it was a creative and impactful way for Jack Daniel's to make a positive difference in the world.



Jack Daniels Barrels of Hope Tennessee Squire Challenge Coin
Jack Daniels Barrels of Hope Challenge Coin

The Challenge Coin include the event titles "Barrels of Hope" among four flowers in the colors of blue, purple, yellow and orange. The logo for 'Walk to End ALZ' appears over the state of Tennessee, the location of Jack Daniels. The reverse side of the coin features the Tennessee Squire association with a unique purple border.


Our Jack Daniel's challenge coin designs hold a special place in our hearts as they symbolize our deep appreciation for the brand's heritage and craftsmanship. Each coin is meticulously crafted with iconic imagery, such as the Old No. 7 logo and Tennessee Squire Association, evoking nostalgia and pride in our connection to Jack Daniel's. They serve as tangible reminders of cherished memories shared with friends and fellow whiskey enthusiasts, making them treasured keepsakes in our collection.


Challenge Coins are not limited to charity events alone. Whether it's a corporate gathering, a charity fundraiser, or a personal milestone, our team is here to help you create custom challenge coins that capture the essence of your unique event. With our expertise and dedication to quality craftsmanship, let us immortalize your memories in metal, ensuring that every moment is commemorated with the dignity and respect it deserves. Contact us today to start creating your own piece of history.



Challenge Design Gallery
Challenge Design Gallery







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